markets and twelve 24-hour HD television networks serving nearly 220 million subscribers: THE WEATHER CHANNEL, THE WEATHER CHANNEL EN ESPAÑOL, PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, JUSTICE CENTRAL.TV, THEGRIO, THIS TV, and PATTRN. Allen Media Group owns 27 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 U.S. Headquartered in Los Angeles, it has offices in New York, Chicago, Atlanta, and Charleston, SC. "Allen Media Group's implementation of ATS is a sustainable solution for all aspects of privacy, while creating value for marketers looking to reach these addressable audiences."Ĭhairman and CEO Byron Allen founded Allen Media Group in 1993. "Allen Media Group is ahead of the curve in understanding the importance consumers are placing on their privacy, and the shifting landscape of regulations and market trends that require our ecosystem to build stronger, more trustworthy relationships with consumers," said Scott Howe, CEO, LiveRamp. Local Now is free and available on Roku, Apple TV, Amazon Fire TV, Android TV, Xfinity, Vizio, Samsung, Android and IOS devices. The Weather Channel TV Streaming App ( is available for authenticated cable customers or via Direct-to-Consumer (DTC) subscription packages which include a 7-day free trial. By integrating ATS, marketers can now reach addressable audiences in a way that is privacy-safe and helps put individuals in control of their data with transparency and trusted value exchanges.
LiveRamp's ATS enables this by providing authenticated first-party connectivity to enable data-driven, programmatic targeting on people-based inventory. The Weather Channel Streaming TV App and Local Now will now offer authenticated inventory without relying on third-party identifiers such as mobile device IDs or IP addresses. "Amidst industry and macroeconomic pressures, Allen Media Group's deployment of ATS provides a critical solution to make every impression addressable and measurable for marketers, while also maintaining industry-best standards for consumer privacy."
"The industry is at a crossroads when it comes to privacy, and we're looking ahead so we can meet today's demands for privacy, but also anticipate where the market is going moving forward," said Byron Allen, Founder/Chairman/CEO of Allen Media Group.
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